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As I have been living in Tokyo since February2001, you might be tempted to think, that writing about my ‘second home’ would be an easy task. However nothing can be further from the truth, Tokyo and Japan is almost as mystical to me if not more, as it appeared the first time I visited in 1999. The more I learn about Japan, the less I think I know. Do I sound confused? That is because I am… This article is hopefully will give you some, (subjective), pointers about the country both from business and cultural perspectives. First of all, it is very important to note, that every foreigner ‘gaijin’ (i.e. person from outside) has different views about Japan, due to amongst others, the different lengths of time they have been living here, age, Japanese (and other) language skills, marital status, prior experience living abroad, race, profession etc. In addition to the Japanese themselves, here are a few categories of people, you might interact with when doing business in Japan:

 Japanophiles

They tend to arrive in their early twenties, already well versed in or committed to some traditional or cutting edge Japanese pursuit like martial arts, or research in robotics or simply fascinated by the language. They might already speak reasonable Japanese and will learn fast upon their arrival and will live like fish in the water for long term. Many of them will graduate from Japanese universities and develop extensive networks

 .Adventurers

 Young, mostly Anglo Saxons are attracted by the constant demand for native English teachers for a reasonable salary. However, the nightlife of Tokyo ensures that most money earned in Japan stays in Japan… Many return to their home country after2-3 years, whilst others learn Japanese and move to other professional jobs like computer programming, journalism and headhunting. It is said, that more than half of Americans were flipping burgers in a fast food joint for a while in their youth, it is a fair bet, that a lot of Anglo Saxons you encounter when doing business in Japan have been first immersed in the culture of the country from the unique angle of teaching English. It is interesting to note, that Adventurers can earn extra money over the weekends by working for wedding organisers and acting as priests or at least ‘celebrants’ at increasingly fashionable western style marriage ceremonies of Japanese couples

.Professional expatriates

Most expatriate professionals arrive to Japan on the back of significant achievement in their home countries. The cost associated with labour, schooling for kids, western style housing and other necessities in Japan are very high, so expatriates tend to fill high-level positions requiring unique skills and work experience. Most expatriates would arrive to Japan in their 30ies, young to adjust and learn, but most often late comers and certainly too busy to master Japanese. Adjusting to and understanding the business scene can take up to years for many, making staffing decisions a constant challenge for many foreign affiliated firms here. I personally believe, that it is fair to say, that achievements in previous postings in other countries will not guarantee success in Japan and one needs to be careful when picking foreign business partners, advisors or employees. However, once a professional finds his or her personal strategies that fit best with Japanese culture, the opportunities in the second biggest economy of the world are immense. For example, the current head of Sony and the most respected businessman in Japan, Carlos Ghosn, famous for the turnaround of Nissan, are both foreigners. There are also well documented success stories in foreign private equity professionals making fortunes in Japan.

Japanese who worked or studied abroad

I regret very much, that I did not have any Japanese classmate at Nyenrode. I have found both in private and professional life, that knowing Japanese people who have lived outside Japan can be extremely important when you face issues arising from cultural differences.

In the second part of the article, let me share notes on some of my personal experiences:

Best experience(s)

I often recall the glory days of the 2002 world cup when Japan, somewhat unexpectedly qualified for the second round and the nation seemed to have been transfixed. The love of football was instrumental for me to find friends here. I am also amongst the foreigners who are open about their love of Karaoke, one of the best form of entertainment ever invented. I have also developed an addiction to ‘Onsen’ baths (Japanese hot springs).

Proudest moment(s)

Any time I get something done or read in Japanese.

Most unexpected moment

Strictly speaking, I should be grateful for a senior and well respected (and at the time drunk) Japanese businessman for grabbing me by my shirt at a party and calling me names. This episode seemed to suggest, that no matter how hard I would keep studying the Japanese language and how hard I would try to ‘fit in’. I would almost always be viewed as an outsider first and as an individual second. It is fair to say though, that whilst being an outsider is often times a burden, it also does offer significant advantages…

Most boring thing to talk about

As I don’t drink alcohol, I am clearly part of a minority even in the west, but in Japan I almost need to give a written assurance for my concerned Japanese friends that I am not terminally ill, when they find out that I really just want to have an orange juice.

Weirdest thing to see

The gothic girls on Sunday afternoons near the Harajuku station are dressed in ways you would expect only to see on the Halloween night programme of MTV.

Weirdest things to do

I did sleep a couple of times in capsule hotels, where exhausted professionals working in the city but living in the suburbs can rest after a long night followed by early start next day. I prefer to have an extra set of emergency clothes in the office than paying 100 USD for a 40 minute sleepless taxi ride to my home on the edge of Tokyo. Playing Pachinko is another Japanese thing, unlike capsule hotels, I never figured out the point though.

Most frightening moments

Earthquakes, earthquakes, earthquakes.

Best Japanese movies for anyone interested in the country

Watching Japanese art films with original sound but with English subtitles is good fun. You will never regret to watch anything from Beat Takeshi (director and actor). On top of my list from him would be ‘Kikujiro’ (1999) and I have found a relatively unknown art film ‘Laundry’ (2002) the most insightful, melodramatic and still very entertaining piece about Japan from a director called Junichi Mori. If your career brings you to Japan for an extended period, remember the name ‘Crayon Shin-can’, the cartoon boy character that beats the combined team of Beavis and Butthead and all the South Parkers in every pursuit of stupidity in funny ways you will find no words to describe.

Most surprising professional experience

I have always found it amazing that Japanese tend to follow strict text book attitude towards calculation of relatively holistic factors (in this case in the wider context of business valuation), for example stock Betas. I think, there is a great market here for anything numerical, from Horoscopes to 25 dimension charts. However, for every area where the Japanese appear overly precise, I have found out during my client work, that Japan remains absolute world leader in many fields requiring precision manufacturing, where firms from other countries don’t even dream about competing.

Longest manual ever received

I have recently purchased a special phone from NTT Docomo which is compatible with not only all GSM standards, but also with the two different non GSM based mobile phone systems of Japan and South Korea. (The point here, double check if your GSM would work in Japan before you visit.) This third generation handset complete with two cameras for Video telephony and loaded with zillions of functions I have no clue about, came with an English manual of no less than 602 pages. Needles to say I am already capable of making and receiving phone calls and reset the clock when I am in a different time zone.


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